What Type Of Projects Do Fractional CMOs Work On?

Jun 6

A fractional marketing director can work on various projects depending on your organization's needs and goals. Here are eight standard projects where a fractional marketing director can make a meaningful impact.

8 Common Projects Where A Fractional CMO Can Help

1. Marketing Strategy Development

They can assess current marketing efforts, conduct market research, and develop a comprehensive marketing strategy aligned with your business goals. A fractional CMO identifies target markets, defines value propositions, and outlines marketing objectives and tactics to achieve the goals.

2. Branding & Positioning

If your organization needs assistance with branding or repositioning, a fractional marketing director can provide valuable insights. They can help define brand identity, develop brand messaging, create guidelines, and ensure consistent branding communication across various channels.

3. Digital Marketing

Fractional marketing directors often have expertise in digital marketing strategies and tactics. They can develop:

Digital marketing plans;
Oversee website development;
Optimize search engine visibility (SEO);
Manage pay-per-click (PPC) campaigns; and
Implement social media marketing strategies.

4. Content Marketing

Content plays a crucial role in modern marketing. A fractional marketing director can help you:

Develop a content marketing strategy;
Create engaging and relevant content;
Manage content distribution channels; and
Measure content performance.

They may also oversee the production of blog posts, articles, videos, infographics, and other content formats.

5. Marketing Campaigns

When you have a specific marketing campaign, a fractional marketing director can assist with campaign planning, execution, and analysis. They can develop campaign strategies, set measurable goals, coordinate marketing activities, monitor performance, and optimize results.

6. Market Research & Analysis

If you need insights into a target market, customer behavior, or industry trends, a fractional marketing director can conduct market research and provide valuable analysis. They can perform competitor analysis, customer surveys, focus groups, and gather market intelligence to inform your marketing decisions.

7. Marketing Team Leadership & Training

Fractional marketing directors can provide leadership, guidance, and mentorship to an existing marketing team. They can assess skill gaps, offer training programs, provide performance feedback, and help build a high-performing marketing team.

8. Marketing Automation & Technology Implementation

If you’re looking to streamline marketing processes and implement marketing automation tools, a fractional marketing director can guide you through selecting, implementing, and integrating marketing technology solutions. They can also optimize workflows, automate repetitive tasks, and enhance data-driven decision-making.

Kickstart Your Marketing Strategy With Brighter Marketing

These are examples of the many projects a fractional marketing director can undertake. The specific projects depend on your organization's unique needs, objectives, and the expertise of the fractional marketing director. Brighter Marketing is here to help you find your organization's perfect fractional marketing leader!